The Effect Of Electronic Media

INTRODUCTION 1.1BACKGROUND OF THE STUDY The role which the mass media play in the day-to-day running and shaping of the society cannot be underestimated.  The mass media, especially the electronic media, which include Radio, Television integrate the communal functions of the society: relating both the internal and external environment.  This they do by re-creating, maintaining and reinforcing people, this means in their daily operations, the electronic media operate as essential tools for the direct projections of ideas, thoughts and information. According to Becker L. (1983, 20) “The choice o…