The Impact Of Western Television Programmes On The Cultural Values Of The Nigerian Youths: A Case Study Of Esut Students, Enugu.

ABSTRACT This study probes the impact which TV. has on the cultural values of the Nigerian youths.   It specifically tackles the impact of western TV. programmes on Nigerian university students.  The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among ESUT students Enugu is significantly associated with their perception of Western culture and exposure to western TV. programmes.  The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory Lerner 1962, Rovers 1964, Schramm 1964) and the later …