Advertising As A Source Of Revenue Generation To Broadcast Media Organization In Nigeria (a Study Of The Frcn, Enugu)

Abstract  This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria.  The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis.  Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data collections and sits interpretation.  The literature relating to the topic understudy was reviewed through both primary…