The Impact Of Electronic Media On Cultural Imperialism In The Modern Society (a Study Of Residents Of Enugu Metropolis)

ABSTRACT It has been established that the “Western nations dominate the electronic media around the world which in return has a powerful effect on the Third World cultures by imposing on them Western views, and therefore, destroy their native cultures”. As a result, this study examined the impact of Electronic Media on Cultural Imperialism on the culture and values of Enugu urban residents due to their exposure to electronic media. To obtain factual results, the researcher adopted survey research method. The study was carried out in Enugu urban with population of 722,664, out of which, 400 rep…