Impact Of Public Relations On Crisis Management Of Multi-national Corporations (a Case Study Of Nnpc – Port Harcourt.)

ABSTRACT  This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the corporation was done using questionnaires. The findings revealed that formal channels of public relations with the accompanied oral, written and mediated modes of public relations play a major role in crisis…