The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-up Bottling Company In Enugu Metropolis)

ABSTRACT This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company. The objectives of which the study was carried out are to FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company. To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the personal of seven-up products. The population  of the Study include customers, distributors, and manage…