Impact Of Television Advertising In Promoting The Sales Of Mtn Products In Enugu Metropolis

62 pages ID: MAS1734

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Project Details

DepartmentMass Communication
TypeProject
Pages62
Reference StyleYES
FormatMS Word & PDF
Reference No.MAS1734

Abstract

AbstractThis project examines the Impact of television advertising in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have greatly impacted in promoting sales of MTN products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in MTN advert messages. In conclusion, television advertising has indeed connected MTN to Nigerians especially Enu…

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Pages62
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