Mass Media As Tools For Enhancing Farmers Productivity

 ABSTRACT

This study was carried out to examine
the impact of radio in farmers productivity in Calabar South local government
area of Cross River State. It also sought to determine farmers motivational
factors for listening to the programme, how it influence them and the extent of
adoption of knowledge they gained from the programme. Survey research method
was adopted for the study. Purposive sampling
technique was used to determine the respondents for this study.
Structured questionnaire was used as an instrument for data collection for the
study. The Diffusion of Innovation T…