Media As A Tool For Promoting Arts And Culture Through Tourism Development In Nigeria

CHAPTER ONE INTRODUCTION 1.1     Background of study Tourism has become a large global industry expanding rapidly not only in developed but also in developing countries. 10.2% of the world’s GNP had been taken by the tourism sector as related activities (tourism and general travel) and it is expected to grow by 3.6% to in 2017 (WTTC, 2016). Its split on a global economy has been increasing significantly, and it is faster than global output (United Nation world tourism organization report, 2005). However, activities in most of the tourist destinations are less than the expected ones (WTR, 2007)…