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Project Details
| Department | Mass Communication |
| Type | Project |
| Pages | 50 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MAS0273 |
Abstract
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is no doubt that the impact of the media on young people’s lives is broadly considered within what is referred to as “media effects” debate which to a great extent focuses on the potentially negative impact of the media on young people’s lives: video violence, gambling, educational performance, mass consumerism, etc (Miles, 2000). Steele & Brown (1995) identifies three main reasons why media influence should be given a closer look: 1. Young people spend more time with the mass media than they do in school or with their parent…
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Full material
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| Pages | 50 |
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