The Impact Of Peak Milk Television Advertisement On Consumer’s Buying Behaviour

50 pages Chapters 5 ID: MAS0299

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DepartmentMass Communication
TypeProject
Pages50
Chapters5
FormatMS Word & PDF
Reference No.MAS0299

Abstract

This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State. In handling the study, four (4) research questions were put forward and they includes; what are the impacts of television advertisement on the sales and promotion of peak milk product? What is the extent to which television advertisement influences consumer to buying of peak milk product? What are the roles of television advertising in peak milk product and sales promotion? What level of influence does peak milk television advertisement have on consumer buying behaviours? The study…

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