Assessment Of Communication As A Strategic Public Relation

CHAPTER ONE 1.0 Introduction Communication is regarded as effective tools in public relation. Most organizations in Nigeria today tend to perform poorly due to lack of information dissemination strategies. According Richter, (2000), communication is the process of meaningful interaction among human beings. It is the act of passing information and the process by which meanings are exchanged so as to produce understanding. Communication is a process which requires a sender, a message, a medium and a recipient. Though, the receiver may not be involved or aware of the sender's intent to communicat…