Influence Of Advertising On Consumers’ Purchasing Behaviour Of Toothpaste Brands

INTRODUCTION The study looked at the influence of advertising on consumers’ purchasing behaviour of toothpaste in Uyo Urban. The survey research method was used for this study with population of 436,606. Data were gathered using questionnaire from four hundred respondents. However, three hundred and eighty copies were completed and returned valid for the study. The objectives of the study were to: determine whether consumers in Uyo Urban have access or are exposed to advertisement on toothpaste; ascertain if advertising influences Uyo Urban consumers’ purchasing behaviour of toothpaste; determ…