Challenges And Prospects Of Campus Radio Broadcast

CHAPTER ONE INTRODUCTION 1.0              Background to the study        The personal and unique character of radio makes it one of the most appealing and universal mass medium for participatory communication and development (Teer-Tomaselli& De Villiers, 1998). Various researches avers that radio has the capacity to reach large audiences, both young and old, including those in remote underdeveloped and impoverished areas of the developing world.        According to Bosch (2007), in the absence of other forms of media such as television and newspapers, radio has proven to be a powerful and …