Influence Of Social Media On Political Marketing In 2015 Governorship Election

This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used.  Data were analysed using simple percentage and frequency tables.  The findings show that many people are politically inclined to use the social …