The Impacts Of Billboard Advertising On Product Promotion

The problem of this research work deals mainly on how billboard advertising can develop the print media. We know advertising revenue is one of the strongholds and pillars supporting the various print media and that without advertising revenue most print media houses will collapse especially private media houses. The research works explains how billboard advertising sustains print media and to which extent and level do billboard advertising promote products and services advertised. CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY:Advertising is one of the tools used for persuasive comm…