The Effects Of Sales Promotions On Customer Growth In The Nigerian Mobile Telecommunication Industry

50 pages Chapters 5 ID: MAS0370

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DepartmentMass Communication
TypeProject
Pages50
Chapters5
FormatMS Word & PDF
Reference No.MAS0370

Abstract

The purpose of this study was to find out the effects of promotions on customer growth in the Nigerian mobile telecommunication industry. The method adopted by this study was the sample survey method of study instead of a census. The semi-structured questionnaire is made up of both close and open-ended questions. The researcher sampled 50 staff members and 200 customers of Globacom Nigeria (Glo). It was revealed by the study that Globacom Nigeria (Glo) undertakes a number of promotions, which tend to have great influence on their customer growth. However, promotions appear to be but just one o…

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Pages50
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