Influence Of Public Relations On Customers’ Satisfaction

HAPTER ONE INTRODUCTION 1.1     Background of the Study By definition, public relation is the practice of managing the spread of information between an individual or an organization such as a business, government agency or a non-profit organization and the public. It is an accepted fact, that public relations (PR) is important in the survival of all types of organization today, since it is expected to play direct and indirect roles in gathering goodwill for the organization and demonstrating public accountability. As there are different organizations, public relation is expected to play this r…