Impact Of Awareness Of Media Campaign On Drug Abuse Among Undergraduates

67 pages Chapters 5 ID: MAS0393

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DepartmentMass Communication
TypeProject
Pages67
Chapters5
FormatMS Word & PDF
Reference No.MAS0393

Abstract

CHAPTER ONE 1.0   INTRODUCTION 1.1   BACKGROUND OF THE STUDY Mass media have been a major agent of socialisation and tool for social change especially now that people depends on message from mass media. The potential power of the mass media help solve social problems. Television, Radio and Print Advertising can entice people to buy a wide range of products and services, newspaper messages and advertisement influence our ideas, values and behaviour. According to conventional wisdom, it could be possible to use mass media to get people to act on behalf of their own health and well-being or to do…

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