The Role Of Social Media In Creating Of Awareness During 2015 General Election In Nigeria

CHAPTER ONE GENERAL INTRODUCTION 1.1 INTRODUCTION The emergence of the Internet as the new mass medium of the 21st century now changes the mass media substantially. Information can be distributed at high speed, low cost, and broad scope and as a result, there is egalitarian access to the production and the consumption of news (Prat and Strömberg, 2011). The recent election of Muhammadu Buhari as president of Nigeria has been hailed internationally as a historic transfer of power for Africa’s most populous nation with social media playing greater role or influenced the fairness of the election.…