The Impact Of Television Advertisement Of ‘always’ On Consumers Choice Of Sanitary Towel

65 pages Chapters 5 ID: MAS0414

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DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0414

Abstract

This research is on the impact of Television advertisement of Always on consumers choice of sanitary towel (A study of federal polytechnic Oko). This study is designed to find out how the consumers of this product react to the television advertisement of ‘Always’ whether it affects their choice of sanitary towel. The presumption of the research was that television advertisement affects this consumers choice of sanitary towel greatly because of its uniqueness of combing sight and sound as well as demonstration. But the researcher base was on the staff  and students of federal polytechnic Oko Or…

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