Attitude Of University Students Towards Online Shopping

65 pages Chapters 5 ID: MAS0431

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Project Details

DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0431

Abstract

The research examines the attitude of University of Lagos students towards online shopping with case study of Jumia, Konga and Olx respectively. Survey research method was used coupled with 200 respondents that were drawn among the students of Unilag, Akoka Lagos of which 193 copies were returned. Findings show that with advancement in technology particularly social networking and online stores, it has facilitated online shopping among the youth whereas, Lack of trust, absent of physical interaction and fair of being deceived and duped have been identified as some of the challenges facing onli…

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Pages65
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