Influence Of Online News On The Traditional Newspaper Patronage Among University Of Ibadan Community

65 pages Chapters 5 ID: MAS0432

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DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0432

Abstract

CHAPTER ONE INTRODUCTION 1.1      Background of the study Experts in the nation‘s media and marketing communication industries at a forum organized by the Advertising Agencies‘ Association of Nigeria, (AAAN), in 2010 in Lagos, raised alarm on the future of newspaper in Nigeria. Majority of the participants concluded that unless the print media braced up to the challenges posed by the new media, it might go extinct in the nearest future. This apprehension was no doubt a fall-out of the report which portrayed an alarming slide in the patronage of newspaper. According to the 2010 study carried …

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