Full material
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| Pages | 65 |
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Project Details
| Department | Mass Communication |
| Type | Project |
| Pages | 65 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | MAS0443 |
Abstract
The study examines the influence of hypo television advertising on students’ choice of bleach (A case study of University of Uyo students). The audiovisual nature of television placed it at edge in terms of effective advertising message delivery when compared with other media. People cultivate and get influenced by what they watch on television consciously or unconsciously because it mirrors reality. Survey research method was adopted in which 120 copies of questionnaires were administered and 90 were retrieved. Simple random sampling technique was adopted to select the respondents. Frequency …
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Full material
₦ 5,000 $(29)
| Pages | 65 |
| Delivery | Instant, after payment |