Effect Of Foreign Television Programmes On The Cultural Values Of Nigeria

65 pages Chapters 5 ID: MAS0447

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DepartmentMass Communication
TypeProject
Pages65
Chapters5
FormatMS Word & PDF
Reference No.MAS0447

Abstract

This study probes the effect which foreign TV has on the cultural values of the Nigeria youths particularly students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among student of Osun State Polytechnic, Iree is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is shared by optimistic modernization theory, cultivation theory and cultural imperialism theory. Questionnaire was designed to collect data by using of survey…

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Pages65
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