Role Of Mass Media In Electoral Process And Coverage Of Political Parties Activities In 2015 Election

The study is geared towards finding out the role of mass media in electoral process and coverage of political parties activities in 2015 elections with reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper. Political parties include: All Progressive Congress (APC), People’ Democratic Party (PDP), Labour Party (LP) and Accord Party (AP). It is revealed that the role and contribution of media in political awareness, mobilization, education and in the entire political developm…