The Impact Of Digitalization On Broadcasting Media

This research examined the influence of digitalization on broadcasting media using a case study of African Independent Television (AIT). Findings have shown that one of the hallmarks of digitalization of broadcasting media is access to multiple of channels by audience. It is of note that before the advent of digitalization majority of the people can only access between 1-2 channels but now with the help of DSTV, StarTime, GOTV and others more than 70 channels both local and foreign channel can be accessed even in the remote locations  through either a dish or indoor decoder. Similarly, subscri…