The Impact Of Mtn Advertisement On Subscribers

CHAPTER ONE INTRODUCTION 1.1   Background of Study The development of telecommunication in Nigeria began in 1886 when a cable connection was established between Lagos and the colonial office in London by 1893, government office in Lagos were provided with telephone service, which was later extended to Ilorin and Jebbu in the hinterland. A slow but steady process of development in the years that followed led to the gradual formation of the nucleus of a national telecommunication network.         In 1923, the first commercial trunk telephone service between Itu and Calabar was established. Betwe…