An Analysis Of Public Relation As The Backbone Of An Organization

CHAPTER ONE INTRODUCTION 1.1      Background of the study While appreciating the significance of public relation in an organization and between the organization and its public one will vividly see that any organization that does not embark on public relations does not exist. Such organization is not really existing in the sense that, although the organization may not be physical dead, but it does not achieve its aims and objectives, if it does move forward, if there is no innovation is its dealing and so on, can we say such organization is existing. Bunmi Adeleye (Mrs.) in her write up on bu…