The Role Of Social Media In Electioneering Campaign, A Study Of 2011 Presidential Election In Nigeria

CHAPTER ONE 1.0    INTRODUCTIONThe arrival of social media has greatly enhanced human communication. This brings to reality the prediction of Marshal McLuhan in 1964 that the world would someday become a “global village” where what happens in one part of the world would be known instantly and simultaneously worldwide. The emergence of social media is perhaps the most prodigious among various platforms of communication made available by the advance in Information and Communication Technologies (ICTs). The possibilities they have created in human communication and interaction are beyond bounds. …