Impact Of Public Relations On A Corporate Organisation (a Study Of First Bank Of Nigeria Plc Enugu Zonal Headquarters)

IMPACT OF PUBLIC RELATIONS
ON A CORPORATE ORGANISATION (A STUDY OF FIRST BANK OF
NIGERIA PLC ENUGU ZONAL HEADQUARTERS) 



AbstractThis work is aimed at looking into the impact of public relations in First Bank of Nigeria PLC Enugu Zonal Headquarters. First Bank is a corporate organisation with network of branches. Public Relations role in First Bank of Nigeria PLC cannot be over emphasized because the services of First Bank must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity,…