Attitude Of Nigerians To The Role Of Mass Media In The Enthronement Of Democracy Since 1999

CHAPTER ONE INTRODUCTION The conventional wisdom among Third World planners today is that the mass media should integrate with the indigenous modes of communication in promoting development. This wisdom has become intuitively logical because the traditional forms of communication are innate to Third World societies and, therefore, better suited for the dissemination of culture-centred development information to people at the grassroots. However, while the intrinsic nature of the indigenous forms of communication endows them with "a high degree of credibility and acceptance by the people" (Rang…