(A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE, ENUGU) ABSTRACT The aim of this research to study the problems of broadcasting media in the advertising process. To carry out this study in a three research question were formulated. In carrying out the study, I designed questions from each of… Continue Reading
(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays… Continue Reading
(A CASE STUDY OF ENUGU URBAN DEWELLERS) ABSTRACTS Television in modern world is the major part of entertainment. In 1956 a videotape was used for the first with help of video tape, events are recorded for later broadcast. In ninety – Ninety, the coming of home videos in Nigeria, has enabled a massive… Continue Reading
A CASE STUDY OF OREGUN HIGH SCHOOL OREGUN IKEJA LAGOS ABSTRACT The study of this matter about AIDS consistency of the mass media to the teenagers and restructure their life style. As a guide to the study that were found in order to help achieve the objective of the study. A sample… Continue Reading
ABSTRACT The mass media an avenue for spurring the masses for political mobilization ensures the dissemination of political information to the masses and also ensures the free flow of information between the government and the electorate so as to create political awareness and… Continue Reading
(A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY, (I.M.T), ENUGU ABSTRACT Communication subsist and impacts upon everything, that is an event or occurrence worth noting. It is this pervasiveness of communication that has, with the development of man, animal and the elements,… Continue Reading
THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”. Indeed, while the advertising business was viewed as particularly American Institution in the first… Continue Reading
: (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are… Continue Reading
THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four… Continue Reading
(A CASE STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA’S EFFECTS IN OBASANJO’S ANTI-CORRUPTION CRUSADE). ABSTRACT This research work has investigated the media as an instrument in eradicating corruption using Obasanjo’s Anti-corruption Crusade (A case study of the… Continue Reading
(A STUDY OF VANGUARD AND THISDAY NEWSPAPER) ABSTRACT This work is an assessment of the extent of the press coverage of the passage of the national minimum wage act in Nigeria. The assessment is based on the following criteria the number of space allotted to the wage bill, the… Continue Reading
(A CASE STUDY OF IJAW/ITSEKIRI CRISI) ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date. Hence this research work is carried out to determine to what… Continue Reading
(A CASE STUDY OF THE NIGERIA TELEVISION AUTHORITY, CHANNEL 8, ENUGU) TABLE OF CONTENTS CHAPTER ONE INTRODUCTION PURPOSE OF THE STUDY IMPORTANCE OF THE STUDY] DISTINGUISHING FEATURES STATEMENT OF RESEARCH PROBLEM RESEARCH QUESTIONS HYPOTHESES CONCEPTUAL DEFINITIONS… Continue Reading
POWER INTERRUPTIONS AND BROADCASTING MEDIA PROGRAMMES IN ENUGU CASE STUDY OF ESBS RADIO AND TELEVISION ABSTRACT The aim of this research is to determine the effect of electricity power supply interruption on electronic media user with particular emphasis on Television use and Radio. Thus, its aim at determining its impact and its effects on the… Continue Reading
(A CASE STUDY OF NEWS AGENCY OF NIGERIA (NAN) ABSTRACT The man objective of this study is to investigate the roles of third world news Agencies in the Global Dissemination of Information. The News Agency of Nigeria (NAN) was used as a case study. A survey research method… Continue Reading
A CASE STUDY OF RESIDENTS OF ENUGU ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many… Continue Reading
(A CASE STUDY OF I.M.T STUDENTS) ABSTRACT This study was carried out to determine the Newspaper Readership pattern among the youth. This arose because it was thought that the youths did not read newspapers and their use of other media was minimal. Against the background of seemingly lack… Continue Reading
(A CASE STUDY OF ANAMCO PLC., ENUGU) ABSTRACT One company (ANAMMCO Plc., Enugu) was used in this empirical work o determine the attitude of top management towards public relations function. Four research objectives and three hypothesis formed the basis of this work. and the library… Continue Reading
THE EFFECT OF BROADCAST MEDIA CAMPAIGN AGAINST ETHNO RELIGIOUS CRISIS IN NIGERIA ABSTRACT The researcher examines the effects of broadcast media campaign against ethno-religious crisis in Nigeria. Considering the long existing problems created by this menace, an audience based research of this nature is imperative. Survey research method was… Continue Reading
AN ASSESSMENT OF MASS MEDIA’S ROLE IN SUPPORTING WOMEN EMPLOYMENT CAMPAIGN IN NIGERIA ABSTRACT The campaign for women employment and emancipation in Nigeria has taken a new dimension sequent to the new development in the literacy level of our women and the level of development in mass media. The right of women have been severally abused and… Continue Reading
ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the… Continue Reading
THE EFFECTIVENESS OF TELEVISION IN THE POLITICAL DEVELOPMENT OF RURAL AREAS IN NIGERIA ABSTRACT This study is geared towards finding out the effective of television in political development of rural areas on Nigeria with special reference to Enugu East local government area were studies. The importance media of mass communication is university… Continue Reading
. (A CASE STUDY OF IMT STUDENTS) ABSTRACT This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal. Against the background of seemingly lack of readership… Continue Reading
A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the… Continue Reading
THE IMPACT OF RADIO BROADCAST IN IMPROVING THE EDUCATIONAL SYSTEM IN NIGERIA (A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME) ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources. In same vain, Education is necessary not only to help in… Continue Reading