The Role Of Mass Media In Enlightening Nursing Mothers On The Benefits Of Exclusive Breast Feeding (ebf)

CHAPTER ONE INTRODUCTION 1.   Background of the study The sustainable development of a country lies in how effective communication is. The media is a powerful tool that drives the all round development of a country. The media has the tendency of packaging the programmes and policies of the government in such a way that it is understood by all and sundry, in other to pass across a message. The media through its campaigns and advertisements package programmes that will enhance the development of the country. Though it is not all about packaging the message, but it all about ensuring the message …