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Project Details
| Department | Philosophy |
| Type | Project |
| Pages | 65 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | PHI0048 |
Abstract
THEORETICAL FRAME WORK USES AND GRATIFICATION THEORY: (Lazaisfeld and Stanbon (1944)Uses and gratification theory has provided a frame work for examining the satisfaction of needs and interests through different forms of communications media (Kartz, Blumler and Gvievitch, 1974). If two media serve similar needs then they can act as functional alternatives. However, if they are designed to serve different needs then they are specialized. One type of medium they be preferred to another if it is better at fulfilling certain needs such as entertainment or socializing (Peise and Courtright, 1993). …
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Full material
₦ 5,000 $(29)
| Pages | 65 |
| Delivery | Instant, after payment |