The Role Of Mass Media In A Democratic Governance

This study examines the role of mass media in a democratic governance. Specifically mass Media are generally assumed to play an important role in democracies, but how effective are they in performing this function within specific states hence this study. The study adopts four specific objectives to the study  which are (i) To ascertain the level of equal media coverage given to political parties to candidates. (ii) To ascertain the significant relationship between mass media & electioneering campaign. (iii) To ascertain the significant level of mobilization of mass media towards elections …