The Media And Elections In Nigeria

The media is adjudged to play a plethora of roles in a given society in which it operates. One of such roles is information dissemination and education of the populace on all facets of human life, not excluding their political life. Many studies have been carried out to justify the claim that the media wields overriding powers as agenda-setters for the citizenry with an attendant impact on their political philosophy and action. In the Nigerian context, the continued functioning of our emerging democracy is hinged on the pervasiveness of the media. This larger than life influence of the media h…