The Role Of Television In Political Persuasion

67 pages Chapters 5 ID: POL0201

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DepartmentPolitical Science
TypeProject
Pages67
Chapters5
FormatMS Word & PDF
Reference No.POL0201

Abstract

CHAPTER ONE INTRODUCTION Mass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating information to a large and widely dispersed audience mass communication is made possible through the help of mass media. That is to say mass media makes mass communication a reality mass media include television, radio newspaper magazines etc. Researchers in mass communication were interested in knowing how specific massage; channels and sources could produce changes in attitude of behaviours. This was the natural outgrowth of the way mass commu…

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