The Influence Of Political Advertising Messages On The Electorates’ Choice Of Candidates

67 pages Chapters 5 ID: POL0210

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DepartmentPolitical Science
TypeProject
Pages67
Chapters5
FormatMS Word & PDF
Reference No.POL0210

Abstract

(A CASE STUDY OF JONATHAN/ATIKU 2011 PRIMARY ELECTION) CHAPTER ONEINTRODUCTION1.1     BACKGROUND OF THE STUDYPolitical campaign is organised effort to secure nomination and election of candidates. A political advertisement means an announcement or message of any form which is broadcast in return of payment by a candidate in elections. It does not include letters of editors, news or features articles or editorial comments. The essential task of political advertising is to gain the confidence of the people and influence their vote. Political advertising raises many questions concerning the fu…

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