The Impact Of Radio Political Advertising On The Voting Behaviour Of Ruralties During Elections

CHAPTER ONEINTRODUCTION1.1  BACKGROUND OF THE STUDYIt is obvious that the last half of the twenty first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. (Nwosu, 2003:50).Basically, politics is about power, but the struggle for power results in conflicts and competitions.  Thus, under the girdling political practice is the struggle for power which creates disagreement and conflict.  Nevertheless, the effects of politics which …