Critical Success Factors On Sustainability Of Corporate Social Responsibility Projects In Cement Manufacturing Companies In Machakos County, Kenya

ABSTRACT Many companies go into CSR without proper feasibility study or plan and this usually affects the success and future sustainability of the projects. Corporate Social Responsibility is a core strategy in business as it enhances trust, reliance, respect and transparency. In the process of satisfying the needs of stakeholder groups, the companies are able to maximize their commitment to their investors who in turn benefit most. Many companies go into CSR without proper feasibility study or plan. This usually affects the success and future sustainability of the projects. This study sought…