Public Relation As An Effective Instrument For Attaining Co-operate Objective.

(A CASE STUDY OF PZ INDUSTRY ABA)ABSTRACTThe study was necessitated by the need to find out the Public Relation Principles and practice in the attainment of the corporate gaols of an organization, thus this topic Public Relation a s an Effective Instrument for attaining Co-operate Objectives; a Case study of PZ Industry Plc, Aba, we were made to understand that public relation principles has often been understood in effect and that most organization only involved themselves in production of goods and services failing to realize what public relations principle can do in promotion of these goods…