The Effectiveness Of Public Relations In Service Industries

78 pages Chapters 5 ID: PUB0434

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DepartmentPublic Administration
TypeProject
Pages78
Chapters5
FormatMS Word & PDF
Reference No.PUB0434

Abstract

(A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)   CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY           Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations.           Nwokoye (1984:212) defined public relations as the activities of co – operations, union, government or oth…

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