The Role Of Public Relations In Marketing Organization

This study was necessitated by the need  to find out the role of Public Relations in our marketing organization and to know how well it is used  as a promotional tool in the marketing organization, thus this topic “The Role of Public Relations in Marketing Organization”, a case study of PZ Cussons Nigeria Plc, Aba. In chapter one, we were made to understand that Public Relations has often been understood in effect and that most organization only involved themselves in production of goods and services failing to realize what PR can do in the promotion of those goods and services. Chapter two ha…