Customer Relationship Management

INTRODUCTION:Customer relationship management aims to increase an organization's sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing. CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A website therefore has to work hard to develop the relationship with customers and demonstrate that their business is valued. A CRM system generally includes some or all of the following components: customer information systems, personalization systems, content management systems…