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Project Details
| Department | Public Administration |
| Type | Project |
| Pages | 50 |
| Chapters | 5 |
| Format | MS Word & PDF |
| Reference No. | PUB0223 |
Abstract
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations. Nwokoye (1984:212) defined public relations as the activities of co – operations, union, government or other organisations in building and marketing sound and productive relations with special public such a…
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Full material
₦ 5,000 $(29)
| Pages | 50 |
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