The Effectiveness Of Product Innovation As An Tool Of Achieving Competitive Adventage In The Purchasing Environment (a Case Study Of Unilever Nigeria Plc Aba)

ABSTRACTThis research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba.In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used. The data was carefully analyzed and interpreted. Bases on the summary, conclusion were made, the findings revealed the effectiveness of product of achieving competitive adventage in the purchasing environment the research recommends that government indi…