Quality Management And Customer Satisfaction In The Manufacturing Sector; The Case Of Lweza Clays Ltd Kajjansi

ABSTRACT With the increasing pressure to remain competitive in this era of globalization, companies are now rethinking of incorporating quality aspects in their operations. This examined the impact of quality management on customer satisfaction at Lweza Clays-Kajjansi. The objectives of this study were to: identify& the quality management dimensions, assess the benefits of quality management and, to establish the relationship between quality management and customer satisfaction. A descriptive survey design using both qualitative and quantitative approaches was used to collect data. Data was c…