Sales Promotion And Productivity Of An Organization: A Case Study Of Century Bottling Company Limited Namanve- Mljkono (u).

ABSTRACT The research presents the impact of sales promotion on the productivity of the organization in particular Century Bottling Company Limited. The research that was undertaken was conducted to identify sales promotion activities use din Century Bottling Company Limited. The research was also conducted to examine the relationship that exists between sales promotion and productivity. It was also conducted to establish other factors other than sales promotion that leads to productivity in Century Bottling Company Limited. The study should benefit not only the business community but also va…