Managing Buyer Supplier Relationship To Increase Supply Chain Value

ABSTRACT  Managing buyer supplier relationship plays a significant role in supply chain value creation. This study  is  aimed  at  using  the  two  basic  types  of  relationship  that  is  collaborative  or  long-term relationship and competitive or short-term relationship and how they affect supply chain value. The specific objectives of the study were to determine the nature of relationship management, to identify the components  of supply chain value  creation  of  Pokupharma  Company Limited, to establish the effects of buyer and supplier relationship on value creation of Pokupharma Limi…